We are a market-leading advice, capital and asset management group.

Empowering Ambition.
Prime is committed to creating prosperous and sustainable financial futures for all.

years OF operation

1.2

B+

FUNDS UNDER MANAGEMENT

190

team members

owned by employees

Our single focus is on you, helping you to secure the financial future you deserve.

We take your aspirations and apply innovative thinking to grow your wealth, creating positive lasting impact.

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“

Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.

”

Gavin Lowe, UDL Group

Resource Centre

The latest thinking and trends from the team at Prime.

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Key Points from Budget 2025-26

Why Timing the Market Rarely Pays Off: Even Warren Buffett Isn’t Perfect

SMSF and Residency: The Do’s and Don’ts When Living or Working Abroad

Careers at Prime

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News & ASX Announcements

Access the latest reports and announcements regarding ASX:PFG.

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It's time to talk to Prime about your financial ambitions.

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grow your wealth - prime finance services

We are a market-leading advice, capital and asset management group.

Empowering Ambition.
Prime is committed to creating prosperous and sustainable financial futures for all.

Our single focus is on you, helping you to secure the financial future you deserve.

Together we aspire, innovate, grow, impact.

Our Services

Wealth Management

Capital & Corporate Advisory

Accounting & Business Advisory

Self-Managed Super Funds (SMSF)

ESG Advisory

ASX Announcement Centre

Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.

The team at Prime Financial provide an excellent full service offering to my organisation. Communication between teams is excellent and they genuinely put the best interests of their clients first.

First class advice and service leading to real business advisory support and growth.

I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.

Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.

We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.

We are busy running our business, which takes up most of our time! To have someone we know and trust in charge of our money is so comforting. I enjoy the quick and clear communications I have with my adviser and I trust his suggestions for our investments.

Prime provides us a highly personalised service covering our financial needs. Our strategic advice has been proactively provided whilst ensuring our investments are professionally managed without requiring our daily input. We feel comfortable knowing Prime is looking after our investments.

I find Michelle's service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.

In working with Prime, I have been connected with a trusted ‘go to’ source of knowledge, mentorship, tools, services, contacts and – most importantly – a friend on the ground for anything related to financial decisions when feeling a little overwhelmed.

We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.

I am very pleased with Prime. I have called my adviser when I have questions and have always received prompt replies and all of the support I needed.

Resource Centre

Key Points from Budget 2025-26

Why Timing the Market Rarely Pays Off: Even Warren Buffett Isn’t Perfect

SMSF and Residency: The Do’s and Don’ts When Living or Working Abroad

Careers at Prime

News & ASX Announcements

It's time to talk to Prime about your financial ambitions.

Empowering Ambition.Prime is committed to creating prosperous and sustainable financial futures for all.

Our single focus is on you, helping you to secure the financial future you deserve.

Together we aspire, innovate, grow, impact.

Our Services

Wealth Management

Capital & Corporate Advisory

Accounting & Business Advisory

Self-Managed Super Funds (SMSF)

ESG Advisory

ASX Announcement Centre

Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.

Resource Centre

Key Points from Budget 2025-26

Why Timing the Market Rarely Pays Off: Even Warren Buffett Isn’t Perfect

SMSF and Residency: The Do’s and Don’ts When Living or Working Abroad

Careers at Prime

News & ASX Announcements

It's time to talk to Prime about your financial ambitions.

Empowering Ambition.
Prime is committed to creating prosperous and sustainable financial futures for all.